A Note from The Designer, Alexandra

All my life I’ve been drawn to beautiful jewelry and gemstones. I credit that to being Persian and growing up around my Persian family who always had a collection of the most alluring jewelry. My favorite pieces were the oldest vintage ones with character and history. I value things that tell a story, whether it be a family heirloom or a gift from a past love.

With my jewelry line, I wanted to create pieces that felt reminiscent of the past, to evoke feelings of familiarity, nostalgia, and comfort.

I wanted to awaken that magic within us, the feeling of remembrance of a time before our existence. Past lives, the Victorian Era, the Art Deco 1920’s, the Renaissance Era are all inspirations. 

With my jewelry line, I wanted to create pieces that felt . . .

Reminiscent of the Past, to Evoke Feelings of Familiarity, Nostalgia, and Comfort.

I have this deep longing for places I’ve never been and time periods that existed years and years before me.

My only way to love and honor this feeling is to express it through my art. My desire to create is not just about the exterior beauty of the jewelry, but how each piece makes me feel, and how I know my jewelry will make others feel who have that same longing as I do.